Andrew Cooney :: Farmers Insurance :: 027


3 takeaways from this episode:


  • Cooney the former Navy Vet using guerilla marketing to get his clients to call him instead of the cold calling method.
  • He provided value to his prospects by paying their meter and leaves his card.
  • “You don’t need to go viral to make an impact.”


Andrew Cooney is an agency owner under the Farmer Insurance brand and used a clever marketing tactic to land new business. Instead of the shotgun approach of throwing ads everywhere, he printed out signs that stated “ I paid your parking meter, imagine what else I would do to help keep your car safe.” and “ From one veteran to another, let me help you save money”.



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