Andrew Cooney :: Farmers Insurance :: 027
3 takeaways from this episode:
Cooney the former Navy Vet using guerilla marketing to get his clients to call him instead of the cold calling method.
He provided value to his prospects by paying their meter and leaves his card.
“You don’t need to go viral to make an impact.”
Andrew Cooney is an agency owner under the Farmer Insurance brand and used a clever marketing tactic to land new business. Instead of the shotgun approach of throwing ads everywhere, he printed out signs that stated “ I paid your parking meter, imagine what else I would do to help keep your car safe.” and “ From one veteran to another, let me help you save money”.
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