What is a vector file?

Chances are you’ve been requested to provide a vector file of your logo by a designer, developer, or some other third party using your brand elements in some sort of production. If you’re confused as to what exactly a vector file is, you’re not alone. Understanding...

7 Ways to Connect With Influencers That Are Out of Your League Over the last few years I’ve developed a pretty good size following, but even so, I’m widely unknown, especially when it comes to the people that have influenced my life and my career. I suppose that...

Zack Hacks

A new segment on Hampton Roads Business Weekly is Zack Hacks! Learn some quick tips and tricks that can make you more effective and efficient in business. Hack #1: Email Subject Line If you’re having trouble getting someone’s attention on email, the...

Marketing Case Studies

We’ve been impressed with a ton of simple but excellent marketing approaches recently. So, we wanted to share a few example with you and explain why we’re so impressed. The beauty of these case studies is that each example is so simple that you’re...